Flourishing Individuals Producing Regenerative Enterprises
Only a Regenerative Enterprise Thrives Forever in the Face of Creative Destruction.
Regenerative managing builds up the natural capability of people to create, innovate, and operate an enterprise to thrive in the present while re-creating it to thrive in the future.
In sharp contrast to thriving, we find many enterprises to be on a trajectory to fail. Looking at their way of managing from a design perspective, you could say that they manage to fail.
In accord with our regenerative philosophy, to be considered effective, managing must forestall and avoid enterprise degeneration, not just for a time, but indefinitely. Effective managing continually vitalizes an enterprise with its ongoing discovery, innovation, and re-invention in the face of persistent creative destruction. Effective managing thus begins with an intent to vitalize—making an enterprise capable of thriving forever.
Only regenerative managing produces a thriving trajectory for an enterprise as a matter of routine.
We took on managing’s challenge by designing a whole new way of managing, a greenfield design, not one rebuilt on an anecdotal or piecemeal foundation. With our objective approach, we discovered the way of managing mirroring inside the enterprise the creative destruction occurring outside the enterprise. We call our new way of managing regenerative managing—managing designed to produce regenerative enterprises.
The Regenerative Enterprise Framework
The regenerative enterprise framework provides a wholly comprehensive and fully integrated guide for producing a self-regenerating enterprise capable of thriving forever. Given the gales of creative destruction, every enterprise faces the challenge of ever-encroaching mediocrity and eventual failure. To thrive, it must overcome these forces. Our hypothesis regarding this challenge: To thrive indefinitely, an enterprise must mirror the ongoing creative destruction regenerating in its ecosystem and thereby become regenerative itself. We therefore propose to presume enterprises can thrive forever by employing a regenerative way of managing.
Presuming a regenerative enterprise calls for revealing how to produce one. This requires defining a framework representing the fundamental elements and structure of the regenerative enterprise. The first major element declares the regenerative enterprise premise – its axioms, intent, and requirements of managing. The second major element, derived in accord with the requirements, reveals the first principles and imperatives forming the foundation of regenerative managing to which all regenerative enterprises adhere. The third and last major element, reveals an instance of an enterprise with its managing practices developed in accord the foundational first principles and imperatives while being tailored to its circumstances, forming its identity, and enacting its value creation.
The Regenerative Enterprise
The regenerative enterprise regenerates itself by exercising creative destruction, within itself, mirroring the creative destruction of its environment, its economies and ecosystems. The regenerative enterprise thus becomes the object of regenerative managing and therefore the object of inquiry concerning how to manage it.
Any legitimate inquiry requires axioms, without which the inquiry lacks a basis from which to proceed or upon which to claim objective results. In the case of the regenerative enterprise, it is first off a human entity for creating economic value. This entity creates value for customers in exchange for money, or some form of wealth, for what it offers. To be considered a valid economic entity, it must produce a profit, the lifeblood of all value-creating enterprises. Being inevitably unique, each enterprise enacts and inhabits the ecosystems of its design. Lest it degenerate and fail in creating unique value relative to its ecosystem, the enterprise becomes regenerative. Thereby it becomes capable of thriving forever.
Regeneration of this axiomatically defined enterprise then begins with it instilling an intent to vitalize, to keep fit within its environment, as opposed to harboring an intent to optimize, which leads to imposing stability at the expense of regeneration.
Then, an interrogative inquiry of the regenerative enterprise – seeking answers to the why, who, what, where, when, how, and in what way of its managing – reveals the seven aspects of regenerative managing. Derived from these aspects come the seven requirements of regenerative managing: pursue purpose to organize and guide the enterprise, engage contributors in creating value with the enterprise, create customers with offerings of commodities, goods, services, experiences, and/or transformations, grasp possibility by discovering opportunities for creating new value, exercise knowledge to create value now and in the future, establish businesses creating customer value while capturing value for the enterprise, and integrate the whole to harmonize all its value creation. Fulfilling these seven requirements fulfills the intent to vitalize, rather than optimize, the enterprise by regenerating it a pace the creative destructive regeneration of its environment.
The Regenerative Managing Foundation
Regenerative managing first principles and imperatives, when adhered to in an enterprise’s practices of managing, produce enterprise regeneration. The regenerative first principles and imperatives provide the unchanging and common foundation for all regenerative managing practices, for all regenerative enterprises.
We propose that managing, to be considered effective, must produce an enterprise (the object of managing) fit for the task at hand – the task of thriving indefinitely in the face of creative destruction. To be effective it must deal directly with the widespread and nonstop creative destruction, the common circumstance of all value-creating enterprises. To avoid otherwise inevitable degeneration, an enterprise must become regenerative. It must mirror within itself the regenerative creative-destruction going on outside in its economies and ecosystems.
Regenerative way of managing carries out the intent to vitalize the enterprise, standing in contrast to an intent to optimize. A vitalizing mindset steers the enterprise towards finding and developing new sources of economic value creation and orchestrating the disruption this causes to the enterprise. Vitalizing thereby avoids the degeneration caused by optimizing and instead regenerates the enterprise to sustain its vitality indefinitely.
Regenerative managing fulfills the intent to vitalize, by practicing in accord with the first principles and the seven imperatives associated with each of the regenerative requirements of managing. Managing in accord with the regenerative imperatives infuses meaning to inspire, guide the enterprise, and enrich humanity. It unleashes potential to engage the fullest capability of each contributor. It embraces the individual to offer just what each customer wants, needs, and desires. It liberates creativity to engender instinctual innovation throughout the enterprise. It orchestrates vitality to create new value while operating and renewing the enterprise. It then effects creative destruction to offer new customer value generating enterprise wealth. And lastly, it achieves coherence to generate and regenerate the enterprise.
Regenerative First Principles & Imperatives
Regenerative managing’s requirements derive from its seven aspects identified through objective observation and inquiry regarding the who, why, what, where, when, how, and in what way of enterprise value creation. The resulting aspects of this inquiry are contributors, purpose, customers, possibility, knowledge, businesses, and the whole.
Following this framework of seven aspects, with the intent to vitalize firmly in mind, we then deduced the requirements, discovered the first principles, and derived the imperatives.
Consider the first principles to be the fundamental values of regenerative managing without which an enterprise will not thrive. The first principles derive from and reflect the inherent nature of people and the essential dynamic activities that together create value. Thus, adhering to regenerative first principles releases the organic capability of an enterprise to naturally regenerate.
The imperatives distill the essence of what managing must do to produce a regenerative enterprise, an enterprise that internalizes the creative destruction of a healthy ecosystem to thrive as though an ecosystem itself.
Managing includes every practice creating, shaping, forming, structuring, guiding, operating, maintaining, moving, evolving, transforming, and re-creating an enterprise.
It encompasses the long-established convention of leadership, management, and governance practices.
Regenerative Managing Introductory Slide Show
An Instance of a Regenerative Enterprise
An instance of a unique enterprise, in unique circumstances, expressing its unique identity in creating value. Every regenerative enterprise fulfills the requirements of and adheres to the first principles and imperatives of regenerative managing in forming identity and creating value.
The regenerative managing practices, adhering to regenerative first principles and imperatives fulfilling the regenerative requirements, instantiate an instance of an enterprise – with its particular identity and unique value creation. These practices carry out an intent to vitalize. In doing this they produce a specific instance of an enterprise as they define and refine its aspirational identity and create value by instantiating its identity in creating value.
Identity reflects the condition or state of an enterprise with respect to its circumstances over time, in the present, and what it aspires to be. It reveals the characteristics, qualities, and nature emanating from an enterprise to the world it inhabits.
The value creation by an enterprise manifests its true identity. While identity tends to be stable, its instantiation in creating value must be dynamic to achieve enterprise regeneration. Regenerative enterprises continually invent, re-invent, innovate, improve, and extend their value creation out of necessity to regenerate and thereby sustain their vitality.
Putting the regenerative managing framework to work, you can create your own thriving enterprise. You do this by tailoring your managing practices to fit your unique circumstances in accord with regenerative first principles and to carry out its seven imperatives. Developing and deploying regenerative managing practices begins with your adoption of the concepts of regenerative enterprises and managing, instilling an intent to vitalize, and embracing the regenerative imperatives as your comprehensive guide to managing. Making your enterprise regenerative, whether from the start or as a transformation, involves the simultaneous and complementary activities of developing and deploying regenerative practices, employing those practices to form identity, and doing the same to enact value creation based on your identity.
Take a Common-Sense Approach
A fully regenerative enterprise practices all seven imperatives—unleash potential, infuse meaning, embrace the individual, liberate creativity, orchestrate vitality, effect creative destruction, and achieve coherence—all in accord with the first principles of regenerative managing.
But taking on all these imperatives at once would be imprudent for most enterprises. First, your strategy of managing must be in sync with your enterprise’s strategic needs and priorities.
If your enterprise’s most pressing need is a viable business model, begin with the imperative to effect creative destruction to address this critical issue. Or maybe your enterprise is not yet customer centric, which points to the possibility of focusing on embracing individual customers.
But in every case, the imperatives are interdependent and mutually reinforcing. So, until you address all of them, your enterprise will lack its full regenerative capability.
Just address becoming regenerative in a logical manner. For instance, don’t unleash the full potential of every contributor independent of infusing the meaning which aligns them.
With a loss of faith in conventional managing, a recognition that heroic leadership does not endure, a lack of engagement in nearly seventy percent of employees, and enterprises failing to thrive in a highly competitive world, new practices are emerging and proliferating like never before.
This evolutionary explosion of new principles and practices—whether they be lean, agile, managing without managers, democratic management, holacracy, beyond budgeting, or any of a host of new people-engaging, innovation-fostering, and wealth-generating practices—provide not only tremendous opportunity, but also entail risk and introduce confusion.
What most of these methods have in common—their intent to achieve at least some aspect if not all of regenerative managing. But there is a key difference between all of these ways of managing and regenerative managing.
Regenerative Managing Stands Unique
- It clearly states its premise for a regenerative enterprise.
- It discovers and builds upon first principles regarding people and value creation.
- It encompasses all dimensions of managing—all leadership, all management, and all governance.
- It provides a comprehensive, integrated, and definitive framework from which to form your own practices tailored to the circumstances of your unique enterprise.
- It serves to make sense of the host of newly emerging practices, guide the re-invention and innovation of your way of managing, and provide the foundation for all managing practices you create, adopt, and deploy.
Look to regenerative managing to guide you through the most exciting time in the history of managing!
Continuing Your Exploration of Regenerative Managing
Hopefully, this introduction to regenerative managing has whetted your appetite for more information.
The Briefs & Expositions and Insights & Observations will be updated and expanded on a regular basis.
If you would like some assistance, we will be glad to talk with you.
Also, tune into and use the #regening and #regenerativemanaging hashtages.
And below find a synopsis that pulls together the focus, requirements, first principles, and imperatives for each aspect of regenerative managing.